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Goldilocks Numbers

Goldilocks Numbers

Financial projections are, on the surface, a futile exercise.  Nobody believes them.  Studies prove that 98% of the actual business results of start-up companies, compared to estimates in the business plan, fall significantly short of projections and take twice the time. 

Yet investors insist on seeing financials and complain if you leave a summary out of your presentation. Why? Because financial projections serve two essential roles.