Books by Steve
Steve's books capture the unique method he's developed for coaching entrepreneurs. They are written for entrepreneurs at any level––from first-timers to serial entrepreneurs. And for coaches and teachers of entrepreneurs.
The guides are full of practical tips you can apply immediately. You can skim them and used as checklists. Or study them to understand the principles and ideas that power the BizClarity Method.
If you're a teacher of entrepreneurs, you can use these as textbooks for your classes. Steve is a veteran teacher and structures all of his writings–with lots of lists and bit-sized sections–to work as teaching resources.
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Start with this. Even if you believe your presentation is better than a Trainwreck, scan this Guide to make sure you aren’t missing something important.
It's a quick introduction to the basics of the BizClarity method. If this is your first investor presentation, take the advice to heart and apply it to your current draft. If you're an experienced presenter, read it as a fresh approach to the basics and to glean new ways to make your presentation even better.
This is a checklist of the minimum you should do before going live with your investor presentation. It's even shorter than How to Avoid a Trainwreck. It's a list.
I've seen too many smart, accomplished entrepreneurs make a mess of their opportunity to pitch investors simply because nobody told them the basics, what to do, what not to do. That's what this short ebook is about. It's my effort to prevent the easily preventable.
Longer, more detailed, and goes into more of the ideas that make a difference between a Good Enough presentation and an Outstanding presentation.
The section “How to Find Your Core Story” gives you a fresh approach to deciding what content to include and is alone worth the effort to download and read.
A send-ahead slide decks is what you email out when an investor says, “send me your slides.” It is NOT the same as the deck you use in a live presentation to investors.
The presentation deck is any number of low-density slides (the number is irrelevant) that lend visual support to your narrative (the words you say). A send-ahead deck is designed to be read without you there to narrate. It's a different animal, designed for this one purpose.
In fact, the secret to winning over investors in a first meeting is to NEVER use a send-ahead deck for the presentation.
This short ebook clarifies the difference between presentation and send-ahead decks, and then focuses on tips and guidelines for creating the send-ahead deck. (All my other writings focus on the presentation deck.)
The one-pager is the single most important pitch document you’ll create when raising investment capital.
It's the page generated when you fill out an online form. It's what judges see first when selecting companies for incubators, accelerators, grants, prizes and business plan competitions. When published on an online matching service like Gust or Angel List, it becomes your home page on those platforms as well.
The one-pager is a gating document, the basis for many yes/no decisions that can decide your company's future.
But one-pagers are difficult to do well. The forms force you to squeeze your summary into pre-determined sub-headings with strict limits on the number of words, even characters. The challenge is to convey a compelling picture of your business while complying with the strictures of the form. It’s possible if you know how.
Ace the One-pager begins by explaining how investors actually read these forms. It warns of mistakes to avoid, and offers best practices for making your points clear, and ways you can bend the rules in the service of your message.
A well-written one-pager will open the door to the domain of venture investors, and be the first step to getting the investment you need.
The ten-slide rule causes more agony, pain, and awful investor presentations than any other single idea.
Yet this simple-minded little rule is a part of an even bigger wrong idea: that the number of slides has anything to do with the quality of a presentation or it's impact on the audience.
I wrote this short polemic to change minds, to shift attitudes away from mindless acceptance of the very old obsession with the number of slides. It concludes with practical, specific advice on how to apply your new-found freedom to purge all your presentations of cluttered, high-density slides.
I so feel strongly about this I hereby give you permission to share this digital file with five or your friends and advisors. Spread the word. Just be sure you—and your friends—come back here for the rest of the story for creating great investor presentations, found in the other ebooks.
Steve's picks by other authors
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Don't be fooled by the stuffy title, this is the most important book on graphs and charts you'll ever read. If you communicate with data, you must know Tufte; read his books in order (this is the first). The book itself is beautifully written and illustrated, worth the steep price.