Funding Strategy

part of the Do The Numbers Work? series of workshops

Joe Henderson, guest investor

Tuesday, October 15, 2019
9:30 am - 1:00 pm

Joe Henderson has led publicly traded companies, launched many successful start-ups (46 and counting), and raised millions in traditional and alternative investment capital. There will be ample time for him to answer your money and investment questions. The workshop is moderated by Steve Bowman.

During the workshop, Joe will give a talk about funding strategy:

  • Timing

  • Helpful Resources

  • The Color of Money

  • Levering your (limited) assets

Full talk agenda »

Do the Numbers Work? is a new addition to the Startup Money series that dives deep into the economics and money issues unique to the venture startup. Before they ever write a check for your startup, investors must be convinced “the numbers work.”

Many entrepreneurs with great presentations talk convincingly about their impressive products, excited customers, and competitive advantages. But they fall apart when challenged on the economics of the business. Even worse, the investors’ questions sometimes expose an unworkable business model. Founders demonstrate that don’t comprehend the hard realities of startup economics.

This workshop goes directly to these issues. You will learn:

  1. How to prepare for investor questions about the economics of your business. What numbers are they likely to probe, and what type of analysis leads to the right numbers.

  2. What numbers you should pay most attention to, what metrics are most important to guide your decisions as you build a sustainable, scalable business.

Registration is on the Startup Money Meetup

Who is Joe Henderson?

Joe+Henderson 400x400.png

For over thirty years, Joe has led a variety of manufacturing and technology businesses. His areas of expertise include operational and executive leadership, strategic and tactical business planning, turnaround and workout execution, business development, and capital acquisition. He has led publicly traded companies, launched many successful start-ups (46 and counting), and raised millions in traditional and alternative investment capital.

Joe is a Certified Management Consultant.  Mr. Henderson earned his MBA in Finance and Entrepreneurship at St. Joseph's University, and BS (CompSci) from Drexel.

Work history

Joe was Managing Director of BVI Capital Partners, a private equity/buyout firm, where he was operational manager of several portfolio companies, and led the acquisition portfolio and team. He served as a turnaround executive with Nachman Hays Brownstein.

In addition, Joe has served as ...

  • Turnaround Executive
    Cytogen Corp.
    $500M NASDAQ-traded biotech

  • Turnaround Executive
    Lansdale Mfg. Co.
    $80M clothing design/manufacturing

  • President
    Ortlieb’s Philadelphia Beerworks, Ltd.
    brewery and restaurant

  • President
    Tribology Systems, Inc.
    specialty bearings R&D/design/manufacturing

Current startup

Joe is president of Onvector LLC, which designs proprietary technologies to disinfect hazardous industrial water and wastewater, reduce treatment costs, and strengthen compliance. The company’s breakthrough product, Plasma Vortex, is the first in the world to effectively use ionized gas (literally "lightning in a bottle") to treat wastewater, and kill bad bugs such as e-coli, cholera, and red-tide algae.

Workshop format

Do the Numbers Work? is a shared dialogue about a real business. We hold a “scrub” of two companies that are actively seeking investment. Each company’s CEO pitches, and then is grilled by a guest investor. The investor takes the lead asking questions and gives follow up advice and recommendations. I moderate.

There will be time for audience questions and discussion.

Topics that might come up:

  • unit economics

  • pricing strategies

  • managing profit margin

  • cash flow timing

  • LTV vs CAC

  • capital needs—timing and feasibility

  • cost of scaling revenue

  • exit economics

  • cap tables

  • the true cost of venture capital

  • how investor returns are derived

If you want to be a featured company

I need to approve you first! Email me at Send me your slides. Tell me why you need this. I’m screening for companies at the right stage, far enough along to be facing a range of financial dilemmas. I’m also looking for cogent, clear presentations as our starting point. If I’ve coached your presentation in the past, that helps.

Important: The CEO (or co-founder leader) needs to be the one pitching, not the CFO or a financial advisor.

I do require that all featured companies commit to attending the whole three hours. It multiplies the benefits to watch another company in the hot seat.

Note to life science companies

Because the economics of clinical trials are such a special case, this particular Do the Numbers Work? is not appropriate for drug discovery and medical device companies.

Of course, life science entrepreneurs are welcome to come and observe.

I plan to hold a Do the Life-sciences Numbers Work? session in the future, with an expert life sciences investor.

If you want to observe and learn

“Do the Numbers Work?” is open to all members of the venture community: entrepreneurs, mentors and teachers to entrepreneurs, and investors. Just register and come.

If you’re a service provider, ask me first. Not appropriate for real estate investors.

It’s free

This workshop is free because it’s sponsored by the Philadelphia office of the global law firm DLA Piper, “the best law firm you’ve never heard of.”

It’s classy

Great food: fresh fruit, bagels, muffins, juice, coffee. And did I tell you about the view? From the 50th floor we’re looking down on Penn and Drexel, and on a clear day you can see Wilmington!